One-time SEO setup. Full training. No retainer.

Own your SEO. Stop renting it.

We set it up properly, train your team to run all of it — including the link building agencies guard like trade secrets — then we walk away.

No retainer. No contract. When you need specialist help later, you come back at a flat project fee. Never a contract, never a commitment.

Get your free SEO audit Or read why we started this

Why we started this

Years of retainer invoices. Domain Authority unchanged. No high-quality backlinks to show for it.

For years, I paid the dominant SEO agency in the city. Top rankings, strong reviews, the kind of firm you hire because it looks like the safe choice.

The invoices kept arriving. The monthly reports looked reasonable. I kept paying on the assumption that a top-ranked SEO firm had to know what it was doing.

Then they called to upsell a larger retainer. I asked one question: “Send me the list of backlinks you’ve built for my site.”

Four or five low-value placements came back. That was it. After years of retainer payments, Domain Authority had not moved a single point. Nothing from a reputable publication. Nothing that actually builds trust with search engines.

I ended the contract that week. Lucas—a developer who had worked inside the same agency—was leaving at the same time. One side of the engagement paying the bills. One side watching what was actually being delivered. Neither of us liked what we saw.

We started this business because it shouldn’t be this hard to get honest, competent SEO. If the top-ranked agency in a major Canadian city operates that way, the problem isn’t one agency. It’s the retainer model itself.

— Calgary Cummings

What we teach you

We teach you all of it. Not just the easy parts.

“Done-for-you” services keep the hard knowledge to themselves so you stay dependent. “DIY courses” teach theory without doing the work on your actual site. We do both. We build it on your site, then train your team on everything — including the parts agencies treat as trade secrets.

Seven areas. Two to four weeks of structured training. Documented SOPs specific to your site.

Technical SEO — what to check, how to check it, what actually matters.
On-page optimization — how to update and add pages without breaking what’s working.
Google Business Profile — posts, reviews, Q&A, the day-to-day work.
Link building — what a good link looks like, what a bad one looks like, how to buy links without getting your site penalized.
Content strategy — what to publish, how often, and how to make it rank.
Analytics and monitoring — what to watch, what to ignore, when to worry.
Responding to Google updates — what changed, whether it affects you, what to do.

You finish the engagement knowing how to run your own SEO. That’s the whole point of the product.

What gets built on your site

Here’s exactly what you get.

The training in the last section is one half of it. Here’s the other half — everything we build on your actual site before we hand it over.

Full technical SEO audit and fixes
Site architecture review and restructuring
On-page optimization across your core pages
Google Business Profile setup or rebuild
Foundational content plan with priority order
Initial backlink push — 10–20 relevant, quality links we build or source for you
Schema markup implementation across your site
Custom internal SEO dashboard built on your site
AI assistant trained on your business — answers “should I do X?” questions after we’re gone

Start to handoff: 6 to 10 weeks.

What it costs

No hidden pricing. No mystery quotes.

Foundation engagement

$8,000–$12,000 one-time

Scoped to your business after the free audit. Priced on the complexity of your site and the depth of content rebuild needed. Quoted upfront, fixed-fee, no surprises.

Optional monthly check-in

$300–$500 / month

For clients who want us watching. We review what your in-house person did, flag issues, evaluate contractor work, stay available by email. Cancel anytime. No contract.

Optional annual tune-up

$1,500 / year

Once a year we come back, re-audit, refresh what’s drifted, catch what’s new in Google’s algorithm changes. Predictable scope, predictable price.

For existing clients

If you need project help later

Something breaks, you want specialist help on a specific project, or you just want a pair of experienced eyes on something — call us. We’ll scope the fix and quote one flat fee, roughly one month of what a comparable agency would charge on retainer. Paid once. No contract, no commitment.

If you want us to just run it for you

Full-service retainer (existing clients only) — $1,500–$3,500 / month, scoped to your business size.

Been through the foundation engagement, like working with us, and got too busy to keep running it yourself? We’ll do it all for you — link building, content coordination, GBP, monitoring, reporting, the whole ongoing system.

You still own everything we built — the dashboards, the SOPs, the AI assistant, the training. You’re paying us for execution, not for access. Cancel anytime, keep everything.

The math over three years

Typical agency retainer: $2,500 / month × 36 months = $90,000
With us: $10,000 foundation + 2 rescue engagements (~$5,000) + 2 annual tune-ups ($3,000) = $18,000

Roughly 80% cheaper over three years. And every dollar goes to work you actually needed — not a monthly bill you paid whether or not anything was happening.

Who you’re hiring

You’re hiring two people. Here’s who we are.

Calgary Cummings — Founder

Twenty-plus years building businesses I own. Paint protection shop. Window tinting shop. A handful of other sites across automotive and entertainment.

I was also an SEO agency client for years — long enough to build this whole business around the experience. The agency I hired was the highest-ranking, most dominant SEO firm in my city — a well-reviewed, established, top-of-the-SERP shop. Not a low-value outfit. When I asked them for the list of backlinks they’d built over the years, the list came back with four or five low-value links. I fired them.

That’s the moment this business became inevitable.

Lucas Cummings — Developer

Full-stack developer. Four years inside a Calgary SEO agency before leaving to build this. I know what happens to your retainer because I was one of the people doing the work. What got billed as “SEO services” was often a template, a handful of edits, and a monthly report. What clients actually needed was a system they could run themselves.

So we built that.

Two people. No account managers. No junior staff. No outsourced work. And no conflict of interest, because we make money once and walk away — and you only come back when you choose to.

Based in Calgary, Alberta. Clients across North America.

Before you book an audit

What we don’t do.

We don’t lock clients into contracts. Every engagement — including optional ongoing services — is cancellable anytime.
We don’t write ongoing content. That’s your job after handoff.
We don’t handle paid ads, social media, branding, or web design beyond what’s required for SEO.
We don’t work with businesses under $300k in revenue — the economics don’t work on either side.
We don’t take clients who think every previous vendor is the reason their SEO isn’t working. If you’ve owned the problem and you’re ready to own the solution, we’re your people.

Questions we get asked

FAQ.

Won’t I miss out by not having ongoing SEO work?

You still need ongoing work. Backlinks need to keep being built. New content needs to get published. Your GBP needs attention. Google updates require responses.

The question isn’t whether ongoing SEO work exists. The question is whether it needs an agency markup to happen. It doesn’t. We train your team on all of it — including link building — so you can run it yourself at real cost, not retainer cost.

What if I try to maintain it and it slips?

Call us. We scope the fix and quote one flat fee — roughly one month of what a comparable agency would charge on retainer. Paid once. When it’s done, it’s done.

Most clients need this once or twice a year.

Can I just hire you on retainer instead?

Only after you’ve completed the foundation engagement. Once the system is built and your team is trained, if you’d rather we run it for you, we offer a full-service retainer at $1,500–$3,500 per month, scoped to your business. You still own everything — the dashboards, SOPs, AI assistant, training. Cancel anytime and keep all of it.

That’s the opposite of an agency retainer, where the assets leave with the agency if you fire them.

What if my in-house person quits?

Everything you paid for is still yours. The SOPs, the dashboard, the AI assistant — they don’t know or care who’s using them. Onboard a new person to the documentation. If you’re stuck, book us for an hour or two of consulting.

How is this different from an SEO course?

Courses teach you theory. We do the actual setup work on your actual site, then train the person who’ll maintain it on your specific site, your tools, your content. You’re not paying us to teach you SEO in general. You’re paying us to build the thing and show your team the handful of things that actually matter for your specific business.

How do you handle ranking promises?

We don’t make them. Nobody honest does. What we promise: you’ll finish the engagement with a technically sound site, a working SEO system, trained people, and the knowledge to build links and publish content at quality. What happens after depends on your execution.

Ready to start?

Start with a free audit.

Give us your URL. We’ll send back an honest analysis of where your SEO actually stands — what’s working, what’s broken, what your current agency is and isn’t doing, and what we’d do if you were our client.

No pitch deck. No sales call unless you ask for one. Take the audit and do whatever you want with it — hire us, hire someone else, or run with it yourself.

Turnaround: 3–5 business days.

Get my free audit

No credit card. No contract. No call required.